These are difficult to implement because simply fitting the words ‘security’ and ‘convenience’ in the same sentence is a challenge. Go for Email Instead of Usernamesīesides speed, convenience and security are also important aspects when creating a solid log-in screen. We’ll discuss how to do that further below. App developers need to make sure they are offering the right social media options for their audience by accurately monitoring and optimising the screen. Knowing that registration needs to be fast and that there is limited screen real estate, this becomes somewhat tricky. Providing users with choices is a smart move – but give them too many, and they might feel overwhelmed. Therefore, it is essential to offer the right social login options. Twitter users have a universe of their own. Millennials are mostly Instagrammers and Facebookers. Teenagers/ generation Z are mostly Snapchat users. Image Source: UX ArchiveĪnother caveat is that different cohorts use various social media. Make sure to communicate posting capabilities clearly, and ask for permission before posting anything. The most common reason is that they fear the app would post on these social media accounts without their permission. Some people actually would prefer not to link their social media accounts with different mobile services. There is a reason this is called an ‘alternative’. By providing users with the option of registering through social media accounts, like Google, Facebook, Twitter or Pinterest, registration can be turned into a two-click process. The registration process can be simplified even further, by offering a faster alternative – external accounts. Users will definitely appreciate it- especially since it is part of their first impression of your app. Go the extra mile and make sure to create a process that is fast and uses the platform’s advantages. In some cases, it is possible to ask for the phone number instead of email address.ĭo not forget – users typically hate filling out forms and creating accounts. Voice calls, SMS, Viber / WhatsApp / Messenger, or any other chat app – all of these can be used to speed up and simplify the confirmation process. Mobile app professionals sometimes forget that their platform is mobile – they do not need to be confined to the email. The first two problems are the same for every platform, but the third is even more annoying when a person is trying to register via smartphone. These emails are often lagging / late, end up in junk/spam inboxes, and include broken links, or links that need to be copied and pasted into a browser to work. Apps usually send a confirmation email, containing a link that, once opened, confirms the account. It has become standard for all the right (security) reasons, but it is frequently executed poorly. The user’s phone number or gender is probably not needed, and unless the app offers age-sensitive content, the age, as well.Īnother thing that needs to be kept in mind is the account confirmation. Image Source: Facebook Newsroomĭepending on the type of app, that could be a username, a password, and an email address. So what does ‘making registrations quick’ mean, in practice? It means brainstormingwhich information is considered essential for the creation of an account, and asking just for that – nothing else. Empathy! One of the keys to building a stellar UX. By making registration quick, app developers are showing their users they understand what annoys them, and respect their time. But they know it is necessary, so they reluctantly do it. There is probably not a single person on the planet that enjoys filling out forms, so why would anyone enjoy creating accounts for apps or online services? Pro tip: they do not. Let’s take a closer look: Simplify Sign-up Forms The best practices for a mobile app’s login screen are (in no particular order):īy following these best practices, you can start building an amazing user experience right from the first screen, which will do wonders for user retention, as well. That way, you will put a saddle on this beast’s back and ride it towards the top of the app charts. Yet, the sign-up screen is designed poorly more frequently than anyone would love to admit.īut what does ‘getting the sign-up screen done right’ actually mean? How do we tame this wild beast? We tame it by following UX best practices and using the right analysis and optimisation techniques. If done poorly it can have the exact opposite effect. If done right, it can be the trigger to a massive user retention. tOnClickListener(new View.The sign-up screen on mobile applications – we love it, we hate it, and we definitely love to hate it. GPlusButton = (SignInButton) findViewById(R.id.gplus_sign_in_button) GPlusNetwork = (GooglePlusNetwork) easyLogin.getSocialNetwork(_PLUS) EasyLogin.addSocialNetwork(new GooglePlusNetwork(this))
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